Marketing Research W/ Student DVD Donald R. Cooper

ISBN: 9780073054308

Published: February 15th 2005

Hardcover

832 pages


Description

Marketing Research W/ Student DVD  by  Donald R. Cooper

Marketing Research W/ Student DVD by Donald R. Cooper
February 15th 2005 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 832 pages | ISBN: 9780073054308 | 7.38 Mb

Introduces readers to the challenging world of research-supported marketing decisions. Written by those writing successful textbooks in research methods for more than a decade, this work contains practical examples and researcher insights.



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